I Couldn’t Stop Writing About Financial Strategy.

I love writing.

It is one of the best parts of being an entrepreneur.

Prior to taking the leap, professional writing included notes to the financial statements (and yes I helped win a financial reporting award), board reports, client deliverables, MD&As, investor decks accounting memos and a few other opportunities.

And they were always one of the best parts of any job I held - despite the lack of creative outlook?

Starting a business and being in charge of messaging and writing as part of brand and marketing and culture and providing value was an uplift. Suddenly I got the opportunity to write internal newsletters, blogs, socials, external newsletters, email sequences, eBooks and more. It was a lot of heart and soul time. And a lot of time. And I loved it.

Don’t get me wrong - writing about some technology isn’t always authentic. Researching and writing an ERP article feels like work.

But writing about leadership? Or financial strategy? It barely does (feel like work).

As I have built Double U, I am not shy to say that I took the runway and looked for a business that hit my “hedgehog” and a part of that was what I’d get to write about. And I’m happy to report - CEO Bottlenecks feels like a real problem that is worth solving and writing about. AI and Connection and Fractional Leadership are topics I could research, talk about and write about hour after hour without ever feeling like it’s a burden.

But one thing has felt wrong. The lack of financial strategy discussion. And so it’s time to solve that. Fill the gap. I am relaunching CFOcoaching.com just on time.